MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via satellite. In contrast, OTT platforms operate 후후티비 최신 주소 on viewer-driven consumption, with Netflix, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast st